Flixmaster directs focus on mobile devices

BOULDER – Interactive online video company FlixMaster Inc. has moved into the smartphone world – powering marketing campaigns using mobile devices for Maybelline New York and Philips.

Financial details for the marketing campaigns were not disclosed.

Boulder-based FlixMaster previously focused on computer software that helped users choose their own endings for videos. In 2011, company representatives said the software could be used for applications such as online video contests and video Christmas newsletters.

With the new focus on mobile devices, FlixMaster plans to rename and rebrand itself in the coming weeks. The company will continue to offer customers the capability to work with online video that viewers can watch on their computers.

FlixMaster worked on a mobile campaign for #TheGlamourEye project for Maybelline, a beauty products subsidiary of L’Oreal. Flixmaster also worked on the upcoming Click & Style mobile campaign for Philips (NYSE: PHG), a Dutch electronics and engineering conglomerate based in Amsterdam.

“Not long ago, as video content moved online, technology companies were focused simply on how to store and distribute it. No one was paying attention to the quality of the content or what video could become in an interactive medium,” FlixMaster co-founder Erika Trautman said in a prepared statement.

Earlier this year, the company received $2.3 million in funding from Golden Seeds LLC, a New York investment firm, as well as from another undisclosed firm, according to information from a PriceWaterhouse Coopers MoneyTree quarterly venture capital report, which is based on data supplied by the Thomson Reuters media group.

FlixMaster previously was hired by HBO to develop an interactive online experience called Banshee Origins for the Cinemax series, “Banshee.” Before that, FlixMaster’s technology powered a website related to the USA Network show, “Covert Affairs.”

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