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David Crum was a key player in securing more than $90 million for the on-campus TCF Bank Stadium at the University of Minnesota, which opened in 2009.
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Crum will be paid an annual salary of $125,000.
“We are in what I would call the ‘quiet’ and planning stages of the campaign: developing collateral sales materials, education materials, etc.,” Athletics Director Jack Graham wrote in an email to the Rocky Mountain Collegian in announcing Crum’s hiring.
“And we are identifying prospective donors to the stadium, as well as corporations who may have an interest in purchasing the primary and secondary naming rights to the stadium; and planning the sales campaign to sell the stadium assets (suites, loge boxes and season tickets),” Graham said.