Boulder startup BeVisible aligns with Latino Startup Alliance

BOULDER — BeVisible, a Boulder-based online community for Latinos to connect professionally and culturally, announced Tuesday that it has formed a partnership with the Latino Startup Alliance in San Francisco.

The alliance provides a support network of fellow entrepreneurs, investors, innovators and mentors to U.S. Latino-led technology startup ventures.

The partnership between the two organizations aims to empower employers to improve their employment diversity pipeline by connecting with qualified Latino professionals. Together, the organizations have launched the #PipelineMovement campaign. For more information, visit www.bevisible.soy and www.bevisible.soy/pipelinemovement.

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BeVisible, co-founded by Andrea Guendelman, Silvia Travesani and Nicole Castillo, is a recent graduate of the Boomtown accelerator in Boulder. It allows Latino millennials to connect with both hiring companies and each other through its social-media platform that has more than 6,000 members.

Several companies including Square, Atlassian, Pandora and Razorfish are engaging with BeVisible.

Some surveys show that up to 85 percent of all jobs are filled through networking, but even as many companies talk about increasing the diversity of their workforce, it’s easier said than done. For example, millennials in the Latino community have one of the lowest participation rates on LinkedIn and are more likely to work with their friends and family to find work than network with like-minded professionals.