Boulder pot shops waste no time offering branded merchandise

BOULDER – At least one marijuana retailer in Boulder began selling T-shirts displaying the store’s logo on Wednesday, a day after the Boulder City Council voted Tuesday night to allow it.

Alison Ledden, director of marketing and communications at The Farm, 2801 Iris Ave., said the store began offering branded T-shirts for sale on Wednesday.

“We are just so excited about this,” Ledden said. “We’re over the moon.”

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Ledden said the store had boxed up some of its branded T-shirts after the ban was put in place last year amid fears that such merchandise would tempt children, but unpacked the boxes on Wednesday and started selling the apparel again.

The council’s unanimous vote to repeal the ban on Tuesday night stipulated that such merchandise not be aimed at children.

Ledden said the merchandise could expand to include such items as sweatshirts, hoodies, beanies and mugs.

“We’re just so proud of our brand,” she said. The Farm has been in operation since November 2009.

The owner of Terrapin Care, 1795 Folsom St., did not return calls requesting comment by BizWest’s deadline on Wednesday afternoon, and a sales associate at Native Roots, 1146 Pearl St., said that company was still formulating its policy in the wake of the council action.

The council also extended until the end of 2015 a deadline for shops that sell cannabis for medicinal purposes to convert to retail operations.