Bhakti Chai taps Sarah Bird to take over CEO role

BOULDER — Sarah Bird has been appointed chief executive at Bhakti Chai, a Boulder-based maker of premium chai and teas, replacing founder and CEO Brook Eddy, who will remain as chairwoman of the board of directors, the company announced earlier this month.

“As Bhakti continues to rapidly expand nationwide, it is vital that we hire a seasoned CPG (consumer packaged goods) veteran to lead our brand to the next level of growth,” Eddy said in a prepared statement.

Prior to joining Bhakti, Bird was on the executive team at Annie’s Homegrown for 15 years. She has CPG experience, especially in the natural and organic industry. She was part of the leadership team, running sales and marketing for Three Twins Ice Cream and Ecologic Brands, and she has also worked for large-scale brands such as PowerBar, Nestle Beverage Co. and Frito Lay. Bird received a master’s in business administration from Dartmouth College and serves on the Organic Trade Association board.

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Bird will oversee all aspects of the business, including financial management, operations, human resources, sales, marketing and focus on a strategic plan for the brand’s growth and development.

Eddy founded Bhakti in 2007 to craft brewed products using sustainably sourced ingredients and incorporating the values of triple bottom line business.

Bhakti’s products are available at Whole Foods Markets, natural and independent markets, Costco, Kroger, Target and cafés nationwide.