Denver moved one step closer to landing the coveted Outdoor Retailer shows, Thursday, as SnowSports Industries America reached an agreement to sell the Snow Show to Emerald Expositions.
The Denver Post reports that the agreement makes it more likely that Denver will land the OR shows, operated by Emerald Expositions. SIA announced the $16.7 million deal in a letter sent to its 1,000 members. The deal has been approved by the SIA board but still requires membership approval.
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SIA’s annual Snow Show would become the Outdoor Retailer Snow Show in January in Denver. Future OR shows at the Colorado Convention Center would require further negotiation. The Snow Show moved from Las Vegas to Denver in 2011, with a commitment to Denver through 2030. The agreement prohibited Denver from hosting any other outdoor-related show during a time frame around the Snow Show.
Outdoor Retailer will moved its summer and winter shows from Salt Lake City amidst concerns’ over Utah’s outdoor policies. Several cities, including Denver, have been vying to land the shows, which together attract 40,000 attendees.