International advertising agency Crispin Porter + Bogusky has named a new executive to lead its offices in Boulder and Los Angeles.
Adweek reports that Danielle Aldrich will serve as one of four CP+B presidents worldwide. Aldrich has spent a total of 15 years with CP+B, including a stint as co-managing director of CP+B Boulder. Aldrich for now will report directly to Lori Senecal, CP+B’s global CEO, who will step down at the end of 2017.
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“Each of our 10 offices are led by entrepreneurs who are passionate about building CP+B, in their markets around the world,” Senecal said in a statement provided to Adweek. “We have found that by elevating regional leaders, we can better share resources seamlessly across offices in each region, to bring more top strategic and creative talent to our client partners. As part of that process, we’re also building our next generation of leadership. Creating this expanded role for Danielle is a natural step as she embodies the CP+B DNA, always looking to uncover the toughest business challenges, and solving them in the boldest, most inventive ways.”