Participants of BizWest's CEO Roundtable on advertising and marketing , from left, Don Poe, president/CEO, People Productions; Heather Dupre, Egg Strategy; Lori Jones, Avocet Communications; Pamela Stewart, Essenza Communications; Rick Sterling, Sterling-Rice Group; Doyle Albee, MAPR.agency; Patrick Mallek, Mighty Fudge Studios; Jim Cowgill, EKS&H; Bob Morehouse, Vermilion; Leif Steiner, Moxie Sozo; Jared Crain, Berg Hill Greenleaf Ruscitti; Jeremy Wilson, EKS&H; Scott Hooten, Voltage LLC; Rudy Verner, Berg Hill Greenleaf Ruscitti.

For advertising, marketing firms, location can be blessing and curse

BOULDER — The advertising, marketing and digital-strategy industry is not without its challenges, and one of the biggest issues Boulder’s creative firms are facing is battling the area’s high cost of living. At BizWest’s CEO Roundtable on Advertising & Marketing, industry leaders discussed the difficulties they face in hiring, particularly when a potential employee asks them to tack on another $40,000 to their salary to factor in cost of living. “It can be tough,” said Scott…