Here’s why Otterbox is expanding beyond phone cases and adding coolers

FORT COLLINS — The idea to go from phone cases to coolers that can keep ice for 14 days might seem a stretch, but for Otterbox, the idea goes right back to its roots. “Otterbox was founded in 1998 with a line of dry boxes that were crushproof and waterproof,” Kristen Tatti, communications manager for Otterbox, told BizWest. “It was an outdoor product, and we were an outdoor brand. We’re getting back to that initial focus.”…