Beneath the Ink raising funds through private offering

BOULDER — Beneath the Ink Inc., a Boulder-based company that enables digital content creation for enterprises, has raised $1.56 million of a planned $1.8 million private offering.

The equity funding was detailed in a Regulation D filing with the U.S. Securities and Exchange Commission, Dec. 28.

Beneath the Ink, located at 3004 Arapahoe Ave. in Boulder, was a finalist for the University of Colorado’s New Venture Challenge in 2013 and went on to pitch to venture capitalists on the ABC television program “Shark Tank” in 2015.

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Beneath the Ink’s chief executive, Sherisse Hawkins, said proceeds from the offering will be used for sales and business development as the company continues with a shift in its business model. As originally conceived, Beneath the Ink focused on Web and ebook publishing. But a year ago, it pivoted its target market to enterprises.

“This is really taking what we learned from the experience of leaving the publishing and ebook industry and focusing on corporate enterprise digital communication,” Hawkins said.

She added that customers — now approaching 20 enterprises — use the technology to create interactive digital documentation, such as product specifications, marketing materials, technical documentation, etc.

“Any time there’s complex information that can benefit from adjacent material or media, people turn to us to solve that problem,” Hawkins said.

Beneath the Ink has five employees.