UNC students win Gold ECHO

GREELEY – University of Northern Colorado business students took home the first-place prize in a national direct marketing competition.

The Monfort College of Business student team of Maria Jerez, Francis Matturi and William Dozier received the Gold ECHO award for a direct marketing campaign created for Pitney Bowes. It is the tenth time a UNC team has placed in the top three in the Direct Marketing Educational Foundation’s Collegiate ECHO Awards.

This year’s competition challenged teams to create a $4 million innovative and integrated direct marketing campaign aimed at small businesses for a Pitney Bowes printer. The UNC team’s campaign was titled “Spice Up Your Mail.” Two other UNC teams also competed in the semifinals.

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 “Over the years our students have done very well in this national direct marketing competition,´ said James Reardon, professor of marketing and faculty adviser for the campaign, in a prepared statement. “A first-place finish reveals the depth of talent we have in our marketing students who were competing against the best nationwide.”